HARTING Launches New Short Film Developed by Hollywood Agency for Han-Modular® Product Line

Elgin, IL – HARTING announced a newly developed short film to reintroduce their Han-Modular® product line to the industry. The protagonist of this new 90-second movie is an engineer who is struggling with a design. The solution is HARTING’s Han-Modular^® series which is illustrated as a robot that transforms as the engineer’s design changes. The film was developed with a Hollywood agency based in Chicago, IL.

"We wanted to do something different, something that the industry hasn’t seen before,“ said Christina Chatfield, Vice President of Marketing Communications and Digital Transformation of HARTING Americas, "At the same time, we wanted to do something that would excite and inspire engineers. We knew we had to do something big.“

This film marks the beginning of a new marketing campaign for the product that focuses on the benefits of the product line, which includes space-savings, design flexibility, IIoT compatibility, and low-maintenance for the end user.

"Han-Modular^® is a very important product for the industry,“ said Cory Jenkins, Director of Product Management of HARTING Americas, "It was developed in 1996 with 6 modules. Now there are over 100 modules, and Han-Modular^® remains our fastest growing product line."

To view the film and learn more, visit Han-Modular.com 

About HARTING

The HARTING Technology Group, family owned and based in Germany, employs more than 4,300 people globally with subsidiaries and branch offices in 40 countries. With production facilities in Europe, Asia, Mexico and the United States, the HARTING portfolio of connectivity solutions focuses on multiple levels, from the machine to the device and into the communication infrastructure. The U.S. facility in Elgin, Illinois is one of three HARTING locations that manufactures the HIS product line (HARTING Integrated Solutions - backplanes) and custom cable assemblies. HARTING also has custom cable assembly capabilities in Mexico and Brazil. The company’s core business is intelligent and high-performance connection technology. HARTING works in almost all industrial markets with a focus on requirements for robust, reliable connectivity solutions.

Media Contact: 

Christina Chatfield
VP Digital Strategy & Marketing Communications
HARTING North America
1370 Bowes Rd.           
Elgin, IL 60123, USA 
+1 (847) 717-9217
[email protected]